<p>Media coverage refers to the attention and exposure received by a person, brand, event, or topic in various forms of media, including print, broadcast, and digital platforms. It encompasses news articles, interviews, features, reviews, and any other form of content that highlights and discusses the subject matter. Media coverage plays a crucial role in shaping public perception, reputation, and awareness.<br />
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<p>The BFSI sector is grappling with significant attrition rates of approximately 40%, prompting the urgent need for robust talent retention strategies. In a recent interview with BizzBuzz, our Vice President and Business Head, Dhriti Prasanna Mahanta, addressed strategies aimed at mitigating these challenges. Dhriti stressed the crucial role of skill development initiatives, such as apprenticeships, in cultivating loyalty between employers and employees. He also emphasized how apprenticeships provide a structured path for career advancement within the sector, contributing to reduced employee turnover rates.</p>
<p>What is the importance of media coverage? Media coverage is crucial as it amplifies the message and reaches a wider audience. It helps in brand building, increases visibility, and boosts credibility. How can one get media coverage? To obtain media coverage, one can send press releases, pitch stories, build relationships with journalists, or use social media to generate buzz.What are the types of media coverage? Media coverage can be paid (advertising), earned (public relations), owned (company’s own platforms), or shared (social media). In conclusion, media coverage is a powerful tool for reaching and influencing a wide audience. Whether it's to promote a product, shape public opinion, or inform the public about important issues, media coverage plays a critical role in communication strategies.</p>
Media coverage refers to the amount of time or space that media outlets, such as TV, print, radio, and digital platforms, devote to a particular event, issue, or person. It's the process where media sources report, document, or mention the event, issue or individual, thereby providing exposure or visibility. In the realm of public relations, advertising, marketing, and other related fields, media coverage plays a crucial role. The main purpose is to reach a target audience to influence their perception or behavior. It can be used for various purposes, such as promoting a new product, shaping public opinion, or informing the public about important issues. The effectiveness of media coverage can be measured in various ways, including the amount of coverage (e.g., the number of articles or airtime), the prominence of the coverage (e.g., front page story or prime time news), and the tone of the coverage (positive, negative, or neutral).
Getting placed in an entry-level or blue-collar job market in India is very difficult. If you are looking for entry-level jobs or vocational sector jobs, then you’re in the right place. Teamlease.com is a job portal that helps in finding jobs for workers or employees with ease. TeamLease is considered as one of the best job sites that deal with entry-level and blue-collar jobs in all metropolitan cities such as Bangalore, Hyderabad, Mumbai, Delhi, Pune, Chennai, Coimbatore, Kolkata, Surat and Visakhapatnam. As we are already aware, workers or employees searching for entry-level or blue-collar jobs may not have a proper well-designed resume or college degree to showcase. In order to remove this gap, we introduced TeamLease.com, as a recruitment platform specifically designed for skilled laborers, entry-level employees and experienced entry-level and blue-collar workers, where they can search for jobs and can apply easily for best-in-class entry-level & blue-collar hiring companies across India such as OLA, Swiggy, Zomato, Uber eats, Uber, Box8, Pizza hut, Dominos, KFC, Fasoos, Foodpanda, Takeaway, Justeat, etc.
Professional association for design AIGA knows exactly who its audience is and speaks directly to them in its Eye on Design newsletter. The organization chooses a story from its website each week and highlights what makes it so exciting.
In the email newsletter example we've chosen below, you can see how AIGA does an excellent job summarizing a complex article about big data. You'd think a piece written about such a topic would be dry or possibly daunting to follow in an email. However, by using clear headings, images to break up text, and even a quote excerpt, the whole article becomes exciting and easy to read.
Another factor that stood out to us is that the whole newsletter consists of three: colors pink, black and white.
Media coverage offers several benefits for individuals and businesses alike:
Increased visibility and reach: Media coverage provides an opportunity to reach a wider audience and gain exposure beyond existing networks. It allows you to share your message, story, or expertise with a larger demographic, potentially attracting new customers, followers, or supporters.
Credibility and trust: Being featured or mentioned in trusted media outlets lends credibility and builds trust with your target audience. Positive media coverage can validate your brand, products, or achievements, establishing you as an authority or industry leader.
Online learning community Skillshare celebrates Juneteenth, an annual holiday commemorating the end of slavery in the United States. In its newsletter, the company interviews its own Black artists and creators and shares their stories about what Juneteenth means to them.
A report from the National Employability through Apprenticeship Program (NETAP) from TeamLease Skills University suggests 58 percent of the companies reviewed were keen on increasing their apprenticeship hiring in H1 2021 (January to June 2021).
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